NEXGEN Asset Management
I authored the new brand strategy, created the messaging architecture, and led a team of graphic and UX designers, copywriters, and web developers through a comprehensive verbal and visual rebrand—from digital identity to photo shoots to collateral for ongoing marketing. The new brand positions NEXGEN as the only future-first, strategy-led solution for asset managers looking to safeguard budgets, turn risk into growth, and blow up silos.
Role: Creative Director, Copywriter
Industry: Technology and Software
VERBAL DESIGN
VISUAL DESIGN
PHOTO SHOOT
BRAND BOOK
WEBSITE
Agency: Watson Creative